A Review Of Valentino Marketing Essay

A Review Of Valentino Marketing Essay In a time when enterprises are fighting to survive and the market is uncertainty and instability for any company, we see the exponential interest towards luxury products and services, but this interest is not only about profitability and brand awareness; it is about structuring â€Å"Valentino† products and services offered within the spectrum of luxury. Today companies rely on traditional marketing models such as the 7Ps model but, as will be seen, these are argued to be insufficient for luxury products and especially inaccessible luxury products and services. Hence I propose other marketing models which take into account the identity and position of luxury products in general and the hypothetic position of Valentino in the Indian market. This includes an exposition of ideas, tangibles or intangibles and a complete understanding where the luxury product is offering and the important role Valentino SpA plays in the status of luxury. The intent of this document is to promote Valentino as a classical example of luxury fashion rather than explain the fashion industry specific. 2. BACKGROUND For over forty years Valentino Garavani, known to all simply as Valentino, has been one of the most prominent names in fashion, creating some of the worlds most elegant eveningwear and classic designs. Since Valentino released his first line in 1959, Garavani Valentino has made a significant impact on the fashion industry. In the 60s Valentino open his first boutique in Paris, introduced his signature ‘Red Valentino and launched its now famous ‘V label. In 1970 he launched his first ready-to-wear line, with boutiques following in Rome and N.Y. In 1986 he won the highest decoration possible in Italy, the Calvaliere di Gran Croce. In 1991, Valentino celebrated his â€Å"Thirty years of fashion† accompanied by famous celebrities like Elizabeth Taylor. In 1998, Valentino and his business partner Giancarlo Giammeti sold their fashion empire for  £211 million. In summer of 2008 Valentino shown his last collection and celebrated his 45th anniversary. He is a true fashion icon of the 20th century and has helped shape the image of men and women of the 21st century. Currently Valentinos new creative directors are Maria Grazia Chiuri and Pier Paolo Piccioli. Valentino also is one of the most popular brands in the Valentino Fashion Group S.p.A (VFG). The VFG S.p.A plays a vital role in the world of fashion and luxury, with a rich and well-diversified portfolio of products which includes clothing, accessories, and footwear for men and women. In the world of fashion and luxury, few players have gained the international fame the VFG S.p.A has achieved. It offers an array of complementary brands characterized by a consolidated global presence, excellent brand awareness, and strong product recognition as: * Valentino, featuring the prestigious brands Valentino (Couture and ready-to-wear) which products rates are between 24.180 Rs. and 558.000 Rs. , Valentino Garavani (Bags, shoes and accessories) which products rates are between 9.920 Rs. and 347.200 Rs. , Valentino Roma (ready-to-wear) which products rates are between and Red Valentino (ready-to-wear) which products rates are between 6.076Rs and 40.920 Rs . * Licensed brands MCS Marlboro Classics and M Missoni, in addition to its own brands Lebole, Oxon, and Portrait. Until 23 December 2009 there was three business units, which even included Hugo Boss which was relinquished on that date and therefore no longer a part of the consolidated group. Moreover VFG S.p.A owns 45% of US brand Proenza Schouler . The VFG S.p.A operates in over 110 countries, with more than 1,600 single-brand boutiques and 433 directly-managed shops. The Groups consolidated revenue for the 2008 financial year is approximately 2.206,9 million. More than 13.081 employees work in directly controlled companies and branches spread across 28 countries. Over the years, VFG focus has changed. The group now approaches the industry with a fashion-driven focus. It is more interested in offering proposals charged with irresistible value and original designs unlike any other company in the industry to integrate an extensive variety of products and trademarks by converging consumer unique and satisfaction. VFG serves steadily focusing on demands of an unwaveringly evolving cosmopolite consumer. VFG pretends to be the fashion worlds protagonist in the fashion and luxury sectors ensuring the highest quality standards in all market segments its serve pursuing excellence and innovation. 3. PESTLE: ANALYSIS STANDS FOR VALENTINO. OLITICAL: With the end of quota regime on January 1 of 2005, the prospects for Indian fashion industry look upbeat. Terror acts may affect trade negatively. CONOMICAL: Due to the India economy growth, consumer confidence is high and people like to spend on luxury items. Higher increased of mortgages may affect consumers disposable incomes. India has among lowest labor costs in the world. OCIAL: Indian older women (35+) tend to wear more conservative than younger. Indian women may see Valentino as something to be worn on special occasion. Valentino will offer distinction and exclusivity. ECHNOLOGICAL: The growth who lives younger lifestyles presents a further opportunity to manufacturers technological. Growing popularity of social networking encourages companies advertise and sale on line. The strength of India fashion industry rests on strong raw material availability and on the large number of skilled human resources. NVIRONMENTAL: The EPA, considers many textile (polyester) manufacturing facilities to be hazardous waste generators. USDA considers cotton has a significant environment footprint because the use of pesticides. EGAL: Inspectors have found clothes manufactured from some countries (included India) which widespread health risks and fraud from luxury brands. Possible changes in the marketing strategies. Manufactured process and product quality law could affect. 4. SWOT ANALYSIS: VALENTINO STRATEGIC PLANING METHOD. TRENGTHS: VFG S.p.A. has strong luxury brand recognition worldwide. Celebrities endorse Valentino on the Red carpet events and weddings. Product price is competing with its competitors. Existing consumers target group. Products available on-line (www.store.valentino.com) EAKNESS: No strong/massive campaigns. Prices are higher than other brands present already in India. Prices follow the same rates worldwide. PPOTUNITIES: Introduce a limited edition line for clothing perfumes. Raise Brand awareness across the Indian consumer market. Get collaboration with celebrities for limited edition collections. Serve as a sponsor in prestigious events (Miss Universe). HREATS: Indian population is not so aware about Valentino. Competitors as Dior or Louis Vuitton are already positioned in India. Indian luxury fashion designers are getting international recognition. Global economic downturn. 5. ANSOFF S MATRIX: VALENTINO GROWTH STRATEGY. 6. MARKETING MIX PRODUCT: Valentino offers to consumers unique, original designs unlike any other company in the industry (because of the brand history) which includes luxury brands as Valentino Garavani (womens foot wear, bags, small fur items, accessories) and Red Valentino (luxury womens wear), in addition perfumes and eyewear. PRICE: Valentino Garavani: 9.920 Rs. 86.800 Rs. Red Valentino: 6.076 Rs. 40.920 Rs. Perfumes: 2.480 Rs. 5.490 Rs. Eyewear: 11.780 Rs. 18.290 Rs. Valentino is target to exclusive women; prices are high but are value for quality, luxury, and exclusivity. PLACE: Valentino as a luxury fashion brand must be located in Indias luxury shopping destination DLF Emporio Mall in Vasant Kunj, New Delhi. PROMOTION: Valentino must be placed its ads in renamed fashion magazines like Vogue. In coordination with Valentinos press director organize fashion shows and events to create awareness. PROCESS: Valentino is focus on the demands of an unwaveringly evolving cosmopolite consumer hence Valentino should come up with customer service centre, Valentino Boutique, Valentino VIP list. All these facts made with excellence and innovation will develop a loyal relation between the customer and the brand. PHYSICAL EVIDENCE: Having Valentino Boutique at the strategic location and associating itself with Bollywood actors and movies and sponsoring high class events will insurance the top publicity possible. PEOPLE: From assistants to directors constitute the image of the brand. Hence establish an on-going dialogue between passion, experience, and knowledge will be a must to develop loyal relations. 7. PORTERS 5 FORCES: VALENTINO INDUSTRY ANALYSIS AND BUSINESS STRATEGY. 8. CONCLUSION This Marketing Audit is about how Valentino as brand has the potential to lead the luxury industry in India. The analytical tools used in this document have been developed to ensure that Valentino stays ‘in front of the pack in case that it has to battle with the areas of mass and intermediate luxury. This document is hoped that the reader will now have a clearer picture of what Valentino and luxury is and how difficult and important it is to manage a luxury enterprise and its brand.

Lab Experiment Stoichiometry of a Precipitation Reaction Essay

The purpose of this experiment is to use stoichiometry to predict how much of a product will be made in a precipitation reaction, to measure the reactants and products of the reaction correctly, to figure out the actual yield vs. the theoretical yield and to calculate the percent yield. Procedure First, 1.0 g of CaCl2Â ·2H2O was put into a 100-mL beaker and 25 mL of distilled water was added. The two ingredients were stirred to create a calcium chloride solution. Then, stoichiometry was used to determine how much Na2CO3 was needed for a full reaction: First, 1 g of CaCl22H2O was converted to moles: 0.00680 moles. The mole ratios of CaCl22H2O and Na2CO3 was seen to be 1:1. Then, moles of Na2CO3 were converted to grams: 0 .72 g. The measure of CaCo3 was predicted to be 0.00680 moles. 0.00680 moles converted to grams is 0.68 grams. Then, 0 .72 grams of Na2CO3 was measured into a paper cup because that was the measure calculated for Na2CO3 using stoichiometry in the step before. 25 mL of distilled water was added and stirred. Then, that solution was poured into the 100 mL beaker and it formed a precipitate (calcium carbonate) instantly with the calcium chloride solution. Next, a filteration system was set up: A small cup was placed inside a larger cup for support and a funnel placed in to the small cup. Then, a 1.1 gram circle of filter paper was folded in half twice and one section of the folds in the filter paper was opened to fit into the funnel. Then, the solution was poured slowly into the funnel. After all the liquid strained through the filter system, the filter paper with its contents which did not strain through was put aside on a few paper towels to dry. Once it was dry, the filter paper was weighed again and the weight was 1.9 grams. The initial weight of the filter paper was subtracted from 1.9 grams, leaving 0.8 grams of precipitate. Then, using the theoretical yield and actual yield, the percent yield was figured out: .80/ .68= 1. 176 117.6%. Experimental Results & Discussion of Observations Calculations: 1 g of CaCl22H2O was converted to moles| 0.00680 moles| mole ratios of CaCl22H2O and Na2CO3| 1:1| moles of Na2CO3 were converted to grams| .72 g| . 0.00680 moles converted to grams| 0.68 grams| initial weight of the filter paper subtracted from final weight with precipitate| 1.9 – 1.1= .8 g| using the theoretical yield and actual yield, the percent yield was calculated| .80/ .68= 1. 176 117.6%.| Additional Questions No additional questions. Conclusions This experiment was successful. Stoichiometry was used to predict how much of a product will be made in a precipitation reaction, the reactants and products of the reaction were measured, the actual yield vs. the theoretical yield was figured out and the percent yield was calculated. References 1. 1. LabPaq Lab Manual Caloric Content of Food by Peter Jaschofnig Ph.D. Pgs 92-97

Whos Worried About Term Papers Writing Services to Avoid and Why You Need to be Paying Attention

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Curious Case of Benjamin Button Essay - 951 Words

When directors choose to adapt a novel or short story to fit the silverscreen, they often face the arduous task of keeping the author’s original plot in tow as well as, putting forth a believable product. In the case of Scotts Fitzgerald’s short story, The Curious Case of Benjamin Button, director, David Fincher and screenwriter, Eric Roth chose to scrap the original framework of the story and start anew. Although Fincher and Roth keeps the basic idea of Benjamin Button’s existence the same, their screen adaption tells a more sincere version of how it would feel to live life in reverse. However, both the director and screenwriter acknowledge that Benjamin’s tale cannot be told without giving the audience an explanation for why he is born†¦show more content†¦This explanation of the clock also resembles Mark Twain’s affirmation that, the best part of life comes at the beginning while the worst comes at the end. Keeping this in mind, Fincher then presents the audience with the character of Benjamin Button, a child who is born with all the physical characteristics of an elderly person and who is thereby doomed to age backwards in the same way as Monsieur Gateau’s clock. This addition of magical realism by the screenwriter and director to explain Benjamin’s story allows the viewer to have a visual metaphor of how it would look if time ran backwards. Like the Monsieur Gateau’s clock, Benjamin is an anomaly that is meant to defy the mechanisms of time. Yet, Benjamin and the clock both fall short on that front. Throughout the movie, the audience is shown how Benjamin is plagued with the same ailments as others even though he is ageing differently. Just like a regular human being, he experiences the lost of family and friends due to death and has to come to terms with the fact that he too will soon die. Ultimately, this shows that regardless of the way that an individual ages, death is inevitable. Even the clock eventually succumbs to â€Å"death† when it is submerged in water during the flooding of New Orleans at the end of the movie as Hurricane Katrina finally hits. Once this happens, the viewer must face the fact thatShow MoreRel atedThe Curious Case Of Benjamin Button1477 Words   |  6 PagesCinematic Perspective of â€Å"The Curious Case of Benjamin Button† Introduction â€Å"The Curious Case of Benjamin Button† written by Eric Roth and based on a short novel by F. Scott Fitzgerald is a story of an interesting man who lives his life backwards. The movie takes place in New Orleans during Hurricane Katrina and is told in a flashback perspective from the love of Benjamin’s life, Daisy and their daughter, Caroline. I heard many times throughout my life and nursing career, including from myself, â€Å"IfRead MoreThe Curious Case Of Benjamin Button956 Words   |  4 PagesThe short story, â€Å"The Curious Case of Benjamin Button†, written in 1922 by author F. Scott Fitzgerald, does a very good job at showing its audience, the genius loci of Baltimore, Maryland without utilizing many physical descriptions pertaining to the setting. The text instead focuses on social and personal factors that shape a community in order to create the persona behind genius loci. The first type of description of the setting’s genius loci is given to us in the second paragraph of the storyRead MoreAnalysis Of The Curious Case Of Benjamin Button901 Words   |  4 Pagesthe film, The Curious Case of Benjamin Button, all these elements are in play. A unique character that has never been seen before pulls at one’s emotions with his arduous condition, people sympathize with him because of his nobleness and persistency. A film critic from the Film Journal, states that â€Å"it’s a beautifully crafted movie that arrives at a destination that’s ultimately worth the wait† (â€Å"Film Review: The Curious Case of Benjamin Button†). The Curious Case of Benjamin Button captivates one’sRead MoreAnalysis Of The Curious Case Of Benjamin Button813 Words   |  4 PagesThe Peculiar Ageing of Benjamin Button â€Å"For what its worth: its never too late or, in my case, too early to be whoever you want to be. Theres no time limit, stop whenever you want. You can change or stay the same, there are no rules to this thing. We can make the best or the worst of it. I hope you make the best of it. And I hope you see things that startle you. I hope you feel things you never felt before. I hope you meet people with a different point of view. I hope you live a life youre proudRead MoreThe Curious Case Of Benjamin Button Essay1542 Words   |  7 Pages The Curious Case of Benjamin Button written by Eric Roth and based on a short novel by F. Scott Fitzgerald is a story of an interesting man who lives his life backwards. The movie takes place in New Orleans during hurricane Katrina and is told in a flashback perspective from the love of Benjamin’s life, Daisy and their daughter, Caroline. I have heard many times throughout my life and nursing career, including from myself, â€Å"If I could only go back and know what I know now.† Benjamin Button livedRead MoreEssay On The Curious Case Of Benjamin Button1462 Words   |  6 Pagesâ€Å"The Curious Case of Benjamin Button† written by Eric Roth and based on a short novel written by F. Scott Fitzgerald is a story of an interesting man who lives his life backwards. The movie is a flashback perspective during Hurricane Katrina in New Orleans from the love of Benjamin’s life, Daisy and their daughter Caroline. Many times throughout my life and nursing career, even from myself, I heard the phrase â€Å"If I could only go back and know what I know now.† Benjamin Button lived this theory, aRead MoreThe Curious Case Of Benjamin Button Analysis723 Words   |  3 Pagesâ€Å"The Curious Case of Benjamin Button†, composed by Francis Scott Fitzgerald, is a short story with a unique plot structure; one in which highlights the life of a man who ages backwards. The narrative touches on the highs and lows of Mr. Button’s life, and his lack of public acceptance based on his physical and mental transformations. Regardless of situations, the protagonist, Benjamin Button, Tries to live a normal life while facing the problems of aging backwards. One can say that Fitzgerald tacklesRead MoreFilm Analysis : The Curious Case Of Benjamin Button 1819 Words   |  8 PagesBullock Dr. Terri Hasseler LCS 230-A 20, October 2017 Midterm Examination Films Used in Questions: Question 1: The Curious Case of Benjamin Button Question 2: Frost/Nixon and Bicycle Thieves Question 3: Un Chien Andalou and Letters from Iwo Jima Question 4: Pan’s Labyrinth and Citizen Kane Question 1: In the intersecting film adaptation of The Curious Case of Benjamin Button, by David Fincher, the moral and setting differs from the original version that appears in F. Scott Fitzgerald’s â€Å"TalesRead MoreDevolution and Survival in The Remember and The Curious Case of Benjamin Button1478 Words   |  6 Pages but does it cost us? As we focus on the way our world works, we lose contact with the things that matter the most. We start focusing on how to survive in our world that we forget to live it. In literary works, The Rememberer and The Curious Case of Benjamin Button, both authors demonstrate the consequences of losing focus on what truly matters in life. Each main character follows a simply devolution, where they lose focus in life and become an unintelligent creature; leading society to wonder isRead MoreFilm Review Of The Movie The Curious Case Of Benjamin Button1863 Words   |  8 Pages Film Review â€Å"The Curious Case of Benjamin Button† Is a wonderful movie to watch. Although it isn’t something that happens in real life it is still incredibly relatable. It tells a story that hasn’t really been done, that’s a good thing because it makes the movie unpredictable. This movie is loosely based on the book F. Scott Fitzgerald’s story. It was directed by David Fincher. Summary The movie open’s somewhere in the early 2000’s. An elderly women, Daisy Fuller, was laying in a hospital bed with